Global Strategy - Professor Richard Lynch

International and Global Strategy

Welcome to this website which explores the world of Global Strategy mainly from a business perspective. It’s not just about multinationals launching brands worldwide. Global strategy covers the International Strategies of small and medium-sized companies as they move outside their home countries. 

Global strategy also includes the basics of Strategic Management that apply to all companies exploring the strategies to achieve their future goals. It includes the on-going Global Management tasks that inevitably arise for companies that have been engaged in international activities over many years. And it covers issues in the topic of Globalization as the world becomes smaller and we engage more with each other.

All these, and more, are present on this website.

At present, the world is suffering from a major Corona Virus pandemic. It has severely impacted on the global tourist industry and global travel generally. In addition, there have been major global production supply chain problems from countries like China. These factors will impact on global, regional and international strategies over the next year at least.

These major problems have led to a major downturn in world stock markets because of their anticipated impact on company profitability. They have also led to many countries closing down some areas of their business activities, particularly those linked to large public gatherings.

Inevitably, there will be a significant negative impact on international trade as well as on the economies of individual countries. Containment and protection strategies are therefore required – maintaining cash flow, lower risk investments and reduced cost strategies. Governments also have a major responsibility here to help companies survive.

But I would urge both companies and governments to think also about the human cost of this pandemic. We all have a responsibility to help each other and to co-operate across borders to relieve the situation where possible. Global strategy also has a human face. 

Reportedly, this virus was first observed on a major scale in Wuhan, PRC. Personally, I have happy memories – some years ago – of lecturing at Wuhan University School of Economics and Management. Wuhan is now on the way to recovery. The same will happen in the rest of the world. But it will take time, patience and well-considered strategies.

In the meantime, STAY SAFE


What makes this website different?

It’s comprehensive, authoritative and free. And, so far as I can discover, it is unique with no other website offering the same coverage of global business issues.

  • Comprehensive: based on extensive teaching materials developed over 20 years, including collections of lecture notes, powerpoints and up-to-date case studies.
  • Authoritative: it’s been devised and written by the author of one of the world’s leading strategy textbooks – more details below.

Is this website for you?

Students: the website is packed with free films, powerpoints and guidance. Postgraduates should note that the website is pitched towards the practical, so there are few research references. But there are plenty of ideas for future projects and data to help begin the process.

Business people: the website has plenty of material that will help in structuring your international business issues and strategies. There are also a number of checklists (or there will be when they are posted in late 2010) to help you develop and refine your international and global strategies.

Academic researchers: the content is current because I am still heavily engaged in research. However, the website is not fully referenced. You’ll need to use research journals like JIBS and SMJ – as you would expect.

How has this website been developed?

It’s been written, designed and assembled by me, Emeritus Professor Richard Lynch of Middlesex University, London UK. ‘Emeritus’ means that I have now retired from full-time academic work. global-strategy-logoThe design and content of this website have come from my 30 years teaching and research experience plus my 20 years in business. But I am still learning, so this website is still experimental and will change over time.

In addition, I am still actively engaged in research, especially on global strategy. I also still undertake some public lectures and consultancy. There are more details about me in the box right.

I’m probably best known for the textbook Strategic Management published by Pearson Education (and Prentice Hall in the USA.) It’s now in its eighth edition with previous editions being called Corporate Strategy. The book has sold over 110,000 copies since the first edition was published in 1997. The publisher is the world’s largest publisher of educational books, Pearson Education.

There is extensive website support material for the new 2018 edition of my book Strategic Management 8th Edition on: Importantly, the book’s website offers free open-access online learning resources. [Yes, the business cases and indicative exam answers really are free!]

The book has a different focus from what you are viewing now: this ‘International and Global Strategy’ website. The new book edition has many new strategy cases for example on ‘Trouble at Twitter,’ ‘Implementing Innovation at Uber’ and ‘The Yawning Gap at Yahoo’ – and several heavily revised chapters: Chapter 7 on ‘Innovation and Technology’ and Chapter 11 on ‘Strategic Knowledge and Learning’

Strategic Management 5th Edition Chinese

Currently, there are also two special editions of the text. The first is for the People’s Republic of China in simplified Chinese. The book is published by China Market Press, Portico Inc., Beijing, PRC and the book’s ISBN is: 978-7-5092-0755-0. This text may now be out of print. But Pearson Education China have a new edition published in 2018.

Corporate Strategy Asian 4thEdFrontCoverThe second is a special low-priced edition for South Asia – India, Pakistan,Bangladesh, Nepal, the Maldives, Bhutan and Sri Lanka. This book is published by Pearson India. The book’s ISBN is: 81-317-1196-X. This edition may also be out of print but there should still be copies available.

Naturally on this website, it’s not possible to cover fully the 800 pages of Strategic Management/Corporate Strategy. For that, you really will have to buy the book.

But this website is different: it explores international and global strategy – a small part of the larger topic of strategic management.

Can you provide feedback on the site? Exchange views on a forum?

I would be delighted to offer this (and the software will allow this.) But there is only one of me and I don’t have the time to respond and administer the website. So, for the moment at least, it’s not included.


And finally…

I’m still building this site. For example, I have added some more videos from the Strategic Management book website. In addition, I am hoping to add more sections over time, especially as world and regional issues change and develop. But I know from the feedback already obtained, that this website is performing a useful function in helping us understand each other better and engage in wealth creation that will benefit everyone around the world.

Important: The material contained on this site is the general opinion of the author. It is for general information only and does not constitute management, investment, tax, legal or other forms of advice. You should not rely on this information when making or not making any decisions. You should always obtain independent professional advice for your own particular situation.


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