Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is retired from full-time work but still acts as speaker, consultant and researcher. His special area is global strategy.
He originally studied at UMIST, Leeds University and the London Business School. He then spent over 20 years in business with well-known companies such as J Walter Thompson, General Foods (now part of Kraft) and Dalgety Spillers (now parts owned by Nestle) in positions on marketing and strategic management. During the 1980s, he was a director of two public companies before setting up his own consultancy company specializing in European and international strategy. In the 1990s, he became increasingly involved in higher education, eventually taking a full-time professorship in 1998. He retired from his full-time post in December 2004 but remains active in research, writing, speaking and consulting. He has written five different books on international marketing and strategy and has published in research journals. Hhis current research interests focus on global strategy, particularly with regard to developing countries.
Public output from Research and Scholarly Activity
Selected authored books
- Lynch R. (2008) Strategic Management 5th Edition, Financial Times/Prentice Hall, Harlow – 826 pages – with change of book title and major re-write of content. Support includes two web sites for lecturers and students, iPod material, video films of case studies – all devised, recorded, filmed and edited by Professor Lynch.
- Lynch R. (2007) Corporate Strategy – low priced South Asian Edition, Pearson India. Only for India, Pakistan, Bangladesh, Nepal and Sri Lanka.
- Lynch R. (2007) Corporate Strategy – 4th Chinese Edition in Basic Chinese, China Market Press, Portico Inc., Beijing.
- Lynch R. (2006) Corporate Strategy, 4th Edition, Financial Times/Prentice Hall, Harlow, 860 pages. Support includes Lecturer’s Guide (2006) – 328 pages plus CD – and Web site.
- Lynch R. (2003) Corporate Strategy, 3rd Edition, Financial Times/Prentice Hall, Harlow, 834 pages. Support includes Lecturer’s Guide (2003) – 351 pages – and Web site.
- Lynch R. (2002) Strategia Corporativã, Editura ARC, Moldova. Version in Romanian.
- Lynch R. (2005) Corporate Strategy – 2nd Chinese Edition in Basic Chinese, Economic Press, Beijing.
- Lynch, R. (2001) Corporate Strategy – Chinese Edition in Basic Chinese, Yunnan University Press, Kunming, People’s Republic of China.
- Lynch R. (2000) Corporate Strategy, 2nd Edition, Financial Times/Prentice Hall, Harlow, 1040 pages. Support includes Lecturer’s Guide (2000) 346 pages and pioneering Web site.
- Lynch R., (1997) Corporate Strategy, Pitman Publishing, London, 850 pages. Support includes Lecturers’ Guide (1997), Strategy Long Cases SupplementPowerPoint Pack (1998). Lynch R., (1994) European Business Strategies, 2nd edition, Kogan Page, London, 304 pages. (1998),
- Lynch R., (1994) European Business Strategies, 2nd edition, Kogan Page, London, 304 pages.
- Lynch R., (1993) European Marketing, Irwin Professional Publishing, Burr Ridge, Ill, 306 pages.
- Lynch R., (1993) Cases in European Marketing, Kogan Page, London, 130 pages. Plus Lecturers’ Guide (1993).
- Lynch R., (1992) European Marketing, Kogan Page, London, 320 pages.
- Lynch R., (1990) European Business Strategies, Kogan Page, London, 375 pages.
Articles and chapters in edited books
- Lynch R., (1997) Selected Case Studies in the European Food Industry, Chapter 10 in Ramsey W., (ed), Is There a European Food Industry? Financial Times Retail and Consumer Publishing, London.
- Lynch R., (1996) Proton Mpi: Malaysian Styling, Japanese Engineering and European Pricing, Case Study in Kotler P., Armstrong G., Saunders J. and Wong V., (1996 and 1998 2nd edition) Principles of Marketing, Prentice Hall Europe, Hemel Hempstead.
Recent refereed articles in Academic Journals:
- Lynch R. (2000) Resource-Based View – Paradigm or Checklist? International Journal of Manufacturing Technology and Management, Volume 2, Nos. 1-7, pp 1041-1054.
- Lynch R. and Baines P. (2004) Strategy Development in UK Higher Education: Towards Resource-Based Competitive Advantages, Journal of Higher Education and Management, Vol 26, No 2, pp 171-187.
- Baines, P. and Lynch, R. (2005) The Context, Content and Process of Political Marketing Strategy, Journal of Political Marketing, Vol 4, No 2/3, pp 1-18.
- Lynch, R., Baines, P and Egan, J (2005), Long-Term Performance of Political Parties: Towards A Competitive Resource-Based Perspective, Journal of Political Marketing, Vol 5, No 3, pp 67-88.
- Lynch, R. (2006) International Acquisition and Other Growth Strategies: Some Lessons from the Food and Drink Industry, Thunderbird International Business Review, Vol 48, No 5, pp 605-622, September-October.
- Lynch, R. with Jin, Z. and Zhu Y. (2010) Playing the Game of Catching-up: the challenges of building a global strategy for companies from emerging markets, Asia Pacific Business Review (accepted but no date yet)
Selected recent refereed conference proceedings:
- Lynch R. (2002) Growth in Mature Markets – Exploring the Smaug Strategy, Strategic Management Society Annual Conference, Paris, September – paper short-listed for ‘Best Paper’ prize.
- Lynch R. (2003) Glitches in Global Strategy? Some Evidence from the Food and Drink Industry, American Academy of Management Annual Conference, Seattle, USA, August 2003.
- Lynch R. (2003) The Resource-Based View and the Young Bill Gates, Strategic Management Society Annual Conference, Baltimore, USA, November.
- Lynch, R. and Baines, P. (2003) The Crisis in UK Higher Education: Exploring Survival-Based Strategies and their Marketing Implications, ANZMAC Annual Conference, Adelaide, Australia, December.
- Lynch, R. (2004) When Majority Opinion Conflicts with Expert Judgement – the Case of the Kings Theatre, British Academy of Management Annual Conference, St Andrews, September.
- Lynch, R. (2007) with Zhu, Y and Jin, Z, Global strategy content and process: later arrivals versus well-established rivals? Strategic Management Society Special Conference, Shanghai, May 2007.
- Lynch, R. (2007) with Zhu, Y and Jin, Z, Global strategy: Can late arrivals catch up with established companies? A study of the world television manufacturing industry, American Academy of Management Annual Conference, Philadelphia, August 2007
- Lynch, R. (2008) with Zhu, Y and Jin, Z, Global strategy: Can companies from developing nations learn how to catch up with powerful, established companies? Universidad2008, University of Habana, Cuba, February 2008
- Lynch, R. (2008) with Zhu, Y and Jin, Z, Can China Sustain its Strong Global Strategy without Innovation – A Study of some Chinese Consumer Electronics and Domestic Appliance Companies, AIE 2008 Conference, Tsinghua University, Beijing, March 2008.
- Lynch, R. (2009) with Gulsoy, T. and Ozlem, O., Effective International Expansion Strategies of Developing Countries: Some Preliminary Evidence from the Turkish Manufacture and Export of Television Sets, Proceedings, 5th International Strategic Management Conference, Stellenbosch, South Africa, July 2009.
- Lynch, R. (2009) Globalization of Chinese Companies: Can Innovation and Entrepreneurial Strategies Help the Chinese Automotive Sector? AIE Conference Proceedings, Tsinghua University, Beijing, July 2009.