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View the global video case
View the global video case
Tricky Time for Tata Motors
Global Strategy
What is global strategy? And why is it important?
How do you build a global strategy?
How do you balance global and local?
How do you develop the product or service offering?
Strategic Management
What is strategic management?
How does strategic management link with global strategy?
Checklist of company strengths
How to use market growth and market share to develop strategy
Comparing your costs against competitors
Ten top strategies for reducing costs
Guidelines for takeovers and joint ventures
Finding the key factors for success in an industry
Strategic Management Case plus Case Answer – Apple’s Profitable but Risky Strategy
NEW Strategic Management Case plus Case Answer – Emergent Strategy at the Virgin Group
NEW Strategic Management Case plus Case Answer – How GEC Marconi used Game Theory to Make an Extra US$3 Bn
Professor Lynch comments on recent global issues
What are the main global institutions? And how do they relate to international trade?
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Six key ways to reduce risk
Seven steps to negotiate deals
Dynamic checklist for exporters
Pricing in international markets
Strategies for survival in a mature industry
Developing an international channel strategy
Five key resources for building a global strategy
What are the main global institutions? And how do they relate to international trade?
How does globalization relate to strategy, especially in large companies?
How to Develop Effective Global Competitive Advantage
Six FritoLay Strategies for Global Customers – video case
Professor Lynch comments on recent global issues
We must have a vote on the final EU/UK agreement (if any)
Brexit and the UK Parliament: no vote possible yet
Should Britain stay or leave the European Union after the Brexit vote?